THE CLIENT
Curtis Driveway Solutions is a trusted provider of high-quality driveway and paving services, specialising in a variety of surface solutions for residential and commercial properties. Renowned for their craftsmanship and reliability, they offer comprehensive services ranging from block paving and resin-bound driveways to tarmac installations. Their skilled team is dedicated to delivering durable, visually striking driveways that enhance property value and curb appeal. Despite their strong local reputation, Curtis Driveway Solutions sought to strengthen their digital presence to reach a wider audience and better showcase their expertise.
THE CHALLENGE
EJ Digital Marketing faced the challenge of transforming Curtis Driveway Solutions' modest online presence into a lead-generating powerhouse. While a basic website existed, it lacked the necessary SEO foundations to attract and convert potential clients. This limited the business’s ability to showcase its expertise and reach its target audience effectively. EJ Digital Marketing's task was to implement a comprehensive SEO strategy, enhance the website's structure and content, and optimise for local search to significantly improve visibility and drive quality leads for Curtis Driveway Solutions.
EXECUTION
The execution of the Curtis Driveway Solutions digital transformation project began with developing dedicated local landing pages to capture targeted local search traffic. Each page was strategically designed to focus on specific service areas, enhancing the website’s relevance for local queries. To accelerate visibility, these pages were promptly submitted to Google Search Console for faster indexing, ensuring they could be discovered by potential customers sooner.
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​Next, we optimised their Google Business Profile by uploading high-quality images, crafting engaging content, and encouraging satisfied clients to leave reviews—building credibility and trust within the local community. This was complemented by ongoing SEO monitoring, refining strategies based on performance data, and building high-quality backlinks to strengthen domain authority. This comprehensive approach laid the foundation for sustained growth, driving more local traffic and generating valuable leads for Curtis Driveway Solutions.
BUILD LOCAL LANDING PAGES
This project began with one of our most high impact SEO tactics, which is building local landing pages. Doing this allows the business to show up in local towns when people are browsing Google for paving contractors.
SUBMIT TO GOOGLE SEARCH CONSOLE
After we built the landing pages, the next step was to get them showing on Google as quick as possible. That's why we manually requested indexing via Google search console to speed up the process.
GMB PROFILE
To further boost our SEO, we optimised the Google business profile and provide ongoing maintenance to keep the leads flowing in. This is a very important step in getting a business ranked well on Google.
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