THE CLIENT
Ducting Online is a premier destination for HVAC solutions, renowned for offering an exceptional range of ducting and ventilation products paired with expert installation services. As an industry-leading contractor, Ducting Online proudly holds a reputation for excellence in HVAC systems across the region. With a commitment to quality, Ducting Online provides a comprehensive and user-friendly online platform where customers can explore an extensive variety of HVAC components, from ducts and fittings to complete ventilation systems. Their expertly curated product catalog is complemented by a team of skilled professionals, ensuring each project is executed to the highest standards. At Ducting Online, every interaction is an opportunity to experience quality, precision, and efficiency, making it the perfect choice for both residential and commercial HVAC needs.
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THE CHALLENGE
EJ Digital Marketing faced a significant challenge in establishing Ducting Online's social media presence from the ground up. With no existing social media profiles, Ducting Online had a minimal online footprint, making it difficult for potential customers to discover and engage with their HVAC products and services. EJ Digital Marketing's mission was to devise a comprehensive social media strategy, create and manage professional social media profiles, and produce regular, valuable content to boost Ducting Online’s brand awareness and drive traffic to their website. This strategic approach aimed to enhance Ducting Online’s visibility and credibility in the digital landscape.
EXECUTION
The execution of Ducting Online’s social media establishment project began with the creation of new accounts on Facebook and Instagram, setting the foundation for their online presence. With these platforms in place, we then developed engaging content and a consistent posting schedule to attract and retain followers. Our next step involved launching a targeted Facebook ad campaign, designed to further increase the reach and visibility of Ducting Online’s social media accounts.
Throughout the campaign, we carefully monitored performance metrics, making necessary adjustments to optimize results. This comprehensive approach not only expanded Ducting Online’s online presence but also significantly boosted brand awareness and website traffic. The strategic execution and ongoing refinement ensured that Ducting Online effectively connected with their audience, enhancing their visibility in the competitive HVAC market.
ESTABLISH SOCIAL MEDIA ACCOUNTS
The project commenced with creating the relevant social media accounts. For Ducting Online, this was particularly Instagram and Facebook.
CONTENT CREATION
We then implemented a posting schedule and created content that would be posted at regular intervals. This included both Facebook and Instagram posts as well as monthly newsletter emails.
AD CAMPAIGNS AND MONITORING
Finally, we ran a Facebook ad campaign to further increase accounts reached. We then monitored our social media campaign and used this to analyse areas to be improved.
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