THE CLIENT
Dukes Wine Bar is a premier destination for wine enthusiasts, renowned for offering an exceptional selection of wines paired with delectable food dishes. As an award-winning establishment, Dukes Wine Bar proudly holds the title of Best Wine Bar in Buckinghamshire and Oxfordshire. With a commitment to excellence, Dukes provides a warm and inviting atmosphere where guests can explore an extensive variety of wines from around the world. Their expertly curated wine list is complemented by a menu of thoughtfully crafted dishes, designed to enhance the wine-tasting experience. At Dukes Wine Bar, every visit is an opportunity to savor quality, elegance, and sophistication, making it the perfect spot for both connoisseurs and casual wine lovers alike
THE CHALLENGE
EJ Digital Marketing faced a significant challenge in establishing Maguires Scaffolding's digital brand presence from scratch. With no existing website or social media profiles, Maguires Scaffolding had virtually no online footprint. This lack of presence made it challenging for potential clients to find and learn about their scaffolding services. EJ Digital Marketing's mission was to devise a comprehensive digital strategy, build a professional website, create engaging social media profiles, and produce valuable content to boost Maguires Scaffolding’s visibility and credibility in the digital landscape.
EXECUTION
The execution of Dukes Wine Bar’s website revamp project began with a complete overhaul of the site's color scheme, creating a fresh and inviting aesthetic that aligns with the sophisticated ambiance of the bar. The new color palette was carefully chosen to evoke a sense of warmth and elegance, enhancing the overall user experience. Following this, we added all-new content, including stunning photographs that capture the essence of Dukes Wine Bar, showcasing its chic interior and vibrant atmosphere. Updated wine lists were incorporated to highlight their exceptional selection, ensuring that visitors could easily explore the diverse range of offerings. Outdated content was meticulously removed to guarantee that all information was current, relevant, and reflective of Dukes' high standards.
Once the enhancements were complete, the updated website was published, reflecting Dukes Wine Bar’s commitment to providing a refined online experience that matches the quality of their in-house offerings. This revamped site not only enhances the visual appeal but also improves user engagement, making it easier for visitors to explore and appreciate the award-winning wine bar's offerings.
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CHANGE THE WEBSITE THEME
The project commenced with the changing of the website theme. Dukes had recently undergone a change of brand identity that they wanted to be reflected on the new edition of the website.
ADD ALL NEW CONTENT
Once the theme was changed, our next focus was adding new content. This involved adding lots of new up to date photos as well as adding the updated wine list and removing any content that was no longer relevant.
MONITOR AND ANALYSE
We then presented the new website to the client and published it. From there on, we provide regular updates to the website content and analyse the website.
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