THE CLIENT
M&A Flow Clear is a reputable drainage company specializing in a wide range of plumbing and drainage services. Known for their expertise and reliability, M&A Flow Clear offers comprehensive solutions for both residential and commercial clients. From routine maintenance and emergency repairs to complex drainage system installations, their team of skilled professionals is dedicated to ensuring efficient and effective water flow management. Despite their strong industry presence, M&A Flow Clear needed to enhance their digital footprint to reach a broader audience and better serve their customers.
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THE CHALLENGE
EJ Digital Marketing faced a formidable challenge in building M&A Flow Clear's digital brand legacy from the ground up. Starting with no existing website or social media profiles, M&A Flow Clear had virtually no online presence. This absence made it difficult for potential clients to discover their services and understand their expertise. EJ Digital Marketing's task was to create a comprehensive digital strategy, develop a professional website, establish engaging social profiles, and generate valuable content to elevate M&A Flow Clears visibility and credibility in the digital realm.
EXECUTION
The execution of the M&A Flow Clear digital transformation project began with crafting a website tailored to the client’s specifications. This involved designing a user-friendly interface, ensuring seamless navigation, and incorporating detailed information about their extensive range of plumbing and drainage services. To enhance the site’s visibility, we applied our SEO expertise, optimizing the content and structure to help it rank higher on Google. This strategic approach ensured that potential customers searching for drainage solutions could easily find M&A Flow Clear online.
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Next, we established a robust presence on social media platforms, with a particular focus on Google My Business. We created and optimized their profile, uploading high-quality images of their projects and services to visually engage potential clients. To build credibility and trust, we actively pursued reviews from satisfied customers, encouraging them to share their positive experiences. Additionally, we deployed targeted Google Ads campaigns to place M&A Flow Clear’s business in front of customers actively seeking plumbing and drainage services. This comprehensive approach effectively boosted their online visibility, driving more traffic and generating valuable leads.
BUILD A WEBSITE
This project began with crafting a website. We deployed expert on page SEO techniques as well as local landing pages to help it rank higher on Google. We chose a theme based on the clients specifications.
ESTABLISH SOCIAL PROFILES
After we built the website, the next step was establishing social profiles. Our main platform was Google My Business, where we uploaded images and chased for reviews from their clients.
IMPLEMENT PPC ADS
Finally, we deployed Google ADs. This further helped us to place the clients website in front of prospects. The combination of the three techniques allowed us to achieve great success for M and a Flow Clear.
