THE CLIENT
Mrs C Fitness is a passionate personal trainer dedicated to helping clients achieve lasting results. Through online coaching, custom meal plans, and one-on-one PT sessions, she provides tailored guidance to fit individual goals and lifestyles. Her running club creates a supportive community, encouraging clients to push their limits and stay motivated. With a holistic approach to fitness, Mrs C Fitness empowers clients to build strength, improve endurance, and transform their health.
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THE CHALLENGE
EJ Digital Marketing took on the challenge of building Mrs C Fitness’s digital brand from the ground up. With no existing website or social media presence, potential clients had limited ways to discover her services or expertise. Our goal was to develop a comprehensive digital strategy, create a professional website, establish engaging social profiles, and produce valuable content to enhance her visibility and credibility in the fitness industry.
EXECUTION
The execution of Mrs C Fitness's digital transformation began with the creation of a website designed to meet her specific goals. We focused on crafting a user-friendly, professional site with SEO optimisation to ensure higher visibility in search results. This approach helped potential clients find Mrs C Fitness easily when searching for fitness coaching services.
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Next, we built a strong social media presence on Facebook and Instagram, posting regularly to drive traffic to the website. By sharing valuable fitness content and engaging with followers, we increased brand awareness and encouraged website visits. To further build her client base, we launched an email marketing campaign, offering a free fitness guide in exchange for email sign-ups. This allowed us to grow an email list and nurture relationships with potential clients. Through targeted email marketing, we were able to upsell additional products and services, increasing revenue and further establishing Mrs C Fitness's credibility in the fitness industry.
BUILD A WEBSITE
This project began with crafting a website. We deployed expert on page SEO techniques as well as local landing pages to help it rank higher on Google. We chose a theme based on the clients specifications.
ESTABLISH SOCIAL PROFILES
After we built the website, the next step was establishing social profiles. Our main platform was Facebook, where we uploaded images and tips and tricks for those in the fitness industry.
CARRY OUT EMAIL CAMPAIGN
Finally, we deployed an email campaign. We did this by offering a free weight loss plan to those who signed up to the marketing list. We then used this email list to upsell Mrs C's other fitness products.
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