THE CLIENT
Telexsus is a leading provider of advanced electrical systems, specialising in test systems and protocol analysers. With a reputation for precision and reliability, they offer cutting-edge solutions for a wide range of industries. Their expert team is dedicated to delivering high-quality, innovative products designed to meet the complex needs of their clients. Despite their established reputation in the field, Telexsus aimed to strengthen their digital presence to engage a broader audience and showcase their technical expertise.
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THE CHALLENGE
EJ Digital Marketing was tasked with transforming Telexsus’s online presence by creating high-quality content for LinkedIn to boost brand awareness. While Telexsus had a strong reputation in providing test systems and protocol analysers, their LinkedIn profile lacked optimised, engaging content that could effectively connect with potential clients. EJ Digital Marketing’s goal was to craft a content strategy tailored specifically for LinkedIn, increasing brand visibility, showcasing Telexsus’s expertise, and driving high-quality leads.
EXECUTION
The digital transformation project for Telexsus began with the optimisation of their LinkedIn profile. The first step was to ensure that the profile was fully optimised with relevant, keyword-rich content that highlighted their expertise in test systems and protocol analysers. This helped to position Telexsus as a trusted authority in the field.
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Next, a content schedule was developed to keep the LinkedIn profile consistently updated with engaging posts, including company updates, industry insights, and product highlights. In addition to regular updates, we focused on community engagement by interacting with followers, answering queries, and fostering connections within the industry.
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To further elevate Telexsus’s online presence, professional-grade photos of their products were taken to create high-quality, informative videos. These videos showcased their products in action, offering potential clients valuable insights into their capabilities. This combination of profile optimisation, consistent content updates, community engagement, and high-quality videos significantly enhanced Telexsus’s LinkedIn presence, increasing visibility and driving valuable leads.
OPTIMISE LINKEDIN PROFILE
This project began with optimising Telexsus' linked in profile with keyword-rich content. This acted as a cornerstone for the entire project, positioning Telexsus as a trusted authority in the field.
LINKEDIN CONTENT
After we optimised the LinkedIn profile, we generated a posting schedule in which we aimed to output high quality, informative content on a regular basis. This helped drive viewer engagement.
VIDEO CONTENT
After we had implemented our posting schedule, we then began to utilise high quality camera content to shoot professional grade videos for Telexsus. This allowed us to generate industry leading infographics.
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